PLR
Prof. Lucia Reisch
University of Cambridge
Professor for Behavioural Economics and Public Policy
Description
Prof. Dr. Lucia Reisch is the El-Erian Professor for Behavioural Economics and Public Policy at the University of Cambridge, Department of Political Science and International Studies (POLIS). She is a behavioural economist and social scientist with a PhD in economics and social sciences (summa cum laude) and joined Cambridge from Copenhagen Business School. Lucia one of Europe’s leading academic experts in behavioural insights-based policies for sustainability and has published widely cited papers on sustainable consumer behaviour, behavioural insights, and consumer and sustainability policy. A special feature of Lucia’s academic work are interdisciplinary international research projects, often with partners from STEM, law, and psychology. These collaborations are mostly due to the large-scale European and national research projects she has attracted, all centering on behaviour change towards sustainable consumption and production.
She is an Editor of the Journal of Consumer Policy (SpringerNature), an interdisciplinary journal with focus on consumer research and law impacting policy, now published in its 44th year. Among other editorships, Lucia is a founding Editorial Board Member of the Journal Behavioural Public Policy (Cambridge University Press) as well as a member of the Editorial Board of Food Policy (Elsevier).
Lucia brings two decades of experience with high-level policy consulting on consumer behaviour. She has been founding chair of the Advisory Council for Consumer Affairs of the German Federal Ministry of Justice and Consumer Protection (2014-2018). She has also been a member of the German Bioeconomy Council, the German Council for Sustainable Development (2010-2019), and a regular member of high-level scientific committees and ad hoc groups consulting for the German Chancellor Angela Merkel on sustainability issues (e.g., the Ethics Commission after Fukushima, 2011). Beyond the German government, she has consulted for international organizations (EU, OECD, UNEP, World Bank, Inter American Bank) and governments worldwide on making use of behavioural insights. She is a contributing author to the IPCC 6th Assessment Report (Chapter on demand-side policies). Her academic achievement has been rewarded with being elected as a lifelong member of the German National Academy of Science and Engineering. Lucia holds an honorary Leibniz Professorship at the Leibniz Institute for Prevention Research and Epidemiology in Bremen.
Photo credit: Council for Sustainable Development
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