HM
Howard Moskowitz
Tactical Data Group
Chief Scientist
Description
Howard Moskowitz received his PhD from Harvard University in 1969, in the Department of Experimental Psychology. His PhD work and much of his early subsequent publications dealt with food, from the point of view of the different senses involved, as well as food preferences, menu planning satiety. After seven years of work at the US Army Natick Laboratories in Massachusetts, US, Dr Moskowitz began a career in business, working with companies to create better foods. His early successes included the 1980’s discovery of taste preference segments, made famous by author Malcolm Gladwell as ‘horizontal segmentation’ (also known as sensory preference segmentation). Products ranging from Prego (spaghetti sauce) to pickles to sausages to cereal to yogurts and the like were developed by companies with his approach and consultation, creating many tens of billions of dollars in sales. In the 1990’s he turned his attention to understand the mind of the everyday, creating the emerging science of Mind Genomics, which revealed mind-sets emerging from the ordinary activities of daily life. Mind Genomics created products of its own, such as credit cards. Later work turned to using Mind Genomics to reduce medical costs by understanding what factors drive patients to have better experiences and adhere to better lifestyles. This work is reducing the cost of medical expenditures dramatically. His latest project uses Mind Genomics along with Artificial Intelligence to create engaging tools for students to learn. The goal is to encourage students world-wide, especially in developing countries, to think and then experiment. By so doing, the hope is that these students can become KISS (Kids in Service to Society). Not an academic slouch, Dr. Moskowitz founded a journal (Chemical Senses, Oxford), has written 35 books on a variety of topics from food to law to poetry, and has published nearly 1,000 papers.
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