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Lucia Reisch
University of Cambridge
El-Erian Professor of Behavioural Economics and Policy
Description
Lucia A Reisch is the inaugural Director of the El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge Business School in the UK and a Professor of Behavioural Economics and Policy for Sustainable Development. As a behavioural economist, her research focuses on the theory and application of behavioural insights to promote behavioural change in individuals and organisations to promote sustainability. She has been researching and teaching sustainable consumption for several decades and early supported ecological economics as a heterodox economic framework. Lucia consults international organisations (such as OECD, WHO, UN) and governments worldwide.
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